Natural Gas Forum For Landowners Frequently Asked Questions About Advertising.

Banner Ads

Q: What is an Impression?
A: An impression is made each time your banner is displayed on a page. If a visitor visited 9 pages and your banner was displayed each time the new page opened up, 9 impressions would be made.

Q: What is A Unit?
A: We sell banner impressions by units of 10,000 impressions per unit. If you purchased 2 Units of a $35 per unit banner display, the cost would be $70 and your banner would continue to display until 20,000 impressions were made.

Q: Do you sell Per-Click placement?
A: We have avoided per-click advertising rates because nasty people sometimes click on ads in a malicious way to increase the cost to the advertiser, while producing no benefit. If you are looking for a per-click program, Google Ad Words provides one of the best programs to date, and they aggressively pursue abusers.

Q: Can I See How My Banner Is Doing?
A: Yes: Every Banner Advertiser is given access to a control panel where your banner stats can be viewed. These stats include how many times your banners have been viewed and how many times the banner has been clicked on when a visitor goes to your website.

Q: Are Local Rates Available For Local Businesses?
A: Yes: We realize that local businesses benefit little from their ads displaying to a visitor from thousands of miles away, so we have reduced rates for local businesses on some of our banner positions. For local ad rates, contact our sales team at 570 798-0122

Q: What Is A Rotating Banner?
A: Almost all of our banners allow several advertisers to share the same position. Each time a page displays a banner from a specific category is randomly displayed. This is beneficial because it maximizes the ability to assure the display of several advertisers to a larger audience and prevent a single advertiser from "burning through" thousands of impressions in a very short period of time. Remember, we display over half a million page views every month.

Q: What is a LockDay Banner?
A: You might want to make sure that your offer is viewed by EVERY single person who visits a section of the website, in a very short period of time. LockDay ads are banners that do not rotate, but instead are locked to display EVERY TIME A PAGE IS OPENED. Only the ad locked for that day will display in it's position.

Q: Can I split a unit between the Main Site and the Discussion Boards?
A: The minimum order is 1 unit, but you may have 1 unit on the Main Site and 1 unit on the Discussion Boards.

Q: Can I have multiple banners rutating at the same time?
A: Yes. Each banner must consist of at least 1 unit ordered. Then multiple banners will display in the unit rotation. This is often a good way to test banner response, to see which banner is pulling a better response.

Q: What are the demographics of visitors to the Natural Gas Forum For Landowners website?
A:

  • Land owners who are looking for information about natural gas, oil and miner leasing and production.
  • Large and small natural gas acquisition, drilling, and production companies who monitor the forum for the pulse of the various plays our members represent
  • Investment firms who monitor the boards for new clues to opportunities and potential changes in the gas leasing and production business
  • We currently have International and smaller companies who have employees who are active members, accessing discussions not open to the general public.
  • Attorneys who specialize in natural gas and minerals who both participate in discussions and monitor the boards for legal issues that surround the natural gas business in the various plays across the country.